What Sets the Genequip Experience Apart
- Awinash Haniff
- Sep 17
- 3 min read
At Genequip, we like to think we’re more than just a heavy equipment supplier. We’re your partner in getting the job done right. Since 1992, we’ve been helping to power projects with world-class machinery and reliable local support.
If you’ve ever driven past a rice field, there’s a good chance the tractor ploughing it came from us. Over the years, we’ve built our business around one simple idea: when our customers succeed, we succeed.

World-Class Brands, Right Here in Guyana
Providing solutions for our customers is at the heart of what we do. Whether it’s a John Deere harvester for the field, a Sandvik rock drill for mining, or a Komatsu excavator for construction, we ensure you receive genuine products backed by the people who built them. And because of our close relationships with these brands, we’re first in line for the newest innovations - which means you are too.
Harold Baboolall, our Senior Sales Account Manager for Mining and Construction, explained,
“Our approach to sales is really about solutions. We represent premium brands from around the world, but more importantly, we make sure those brands deliver the right results for our clients.”

Built Around Our Customers
Everything we do comes back to one question: what’s best for our customer? We don’t believe in one-size-fits-all. Instead, we listen, understand your goals, and recommend solutions that truly work for you.
“When I work with customers, my first step is always to listen. Every project is different, so I take time to understand their specific needs and guide them toward the best equipment to match… Building lasting relationships is a big part of my role. From the moment a customer walks into Genequip until the very end of their equipment’s lifecycle, I want them to feel welcomed, supported, and confident in their choice,” Harold emphasized.
That personal approach is what keeps customers returning year after year. We answer the phone when you call, and when a challenge pops up, we’re ready to solve it. That’s why so many of our customers stick with us for decades.
Service That Sticks With You
Buying from Genequip isn’t the end of the story; it’s the start of a relationship. Long after the sale, our service team is ready to help, whether you bring your equipment to our shop or need a technician to meet you on-site.
We handle everything from routine maintenance to complete overhauls, and we offer service contracts so you know your fleet is in good hands year-round. When something goes wrong, we work quickly to get you up and running again, because your schedule matters to us.
“With factory-backed service just a call away, our customers know we’ll be there when they need us most,” the Senior Sales Manager shared.

Local Know-How You Can Count On
After more than 30 years in Guyana, we’ve learned a thing or two about what works here. From the coast to the interior, we understand the challenges our customers face, and we use that knowledge to recommend the right solutions for each project.
Our team isn’t just selling machines; we focus on finding ways to make them work better for you in Guyana’s unique conditions. That’s advice you can only get from people who live and work here, too.
At the end of the day, what makes us different isn’t just the machines we sell, it’s how we support you. It’s the combination of global quality, local expertise, and genuine care that keeps our customers coming back.